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PROBLEM: Starting, building and maintaining business relationships is not easy. $25 billion is spent every year on CRM software, by companies trying to help their employees build relationships with their prospects and customers. The reality is that when it comes to building real person-to-person relationships, traditional CRM software has failed. CRM systems were built to store transactional records and not relationship insights. We believe that people buy from other people--not from companies and that those who master human relationship building will achieve the most success in business. SOLUTION: Introducing Triggerfox - a smarter way to manage important social and business relationships. We make it easy for you to follow-up and stay top-of-mind with your most important contacts.